Few of us need any reminders, but with a major election just a few months away, political campaigns at the local, state, and national levels are in full swing. But whether you find all the media noise annoying or compelling, there are some key lessons that can be learned from political campaigns that we can apply to communicating with the public about our businesses and organizations.
Whether it’s brand building, audience analysis, or crafting a compelling narrative with clarity and simplicity, politicians and their teams of staff and consultants have mastered these goals. Here are three articles that provide some intriguing ideas that you can apply to your communication strategy. The first two are from this year, and the last one is a golden oldie in the Harvard Business Review from back in 2011, but most of it holds up pretty well.