The difference between a technology product or service that people buy, use, and buy again or stay away from is often related to the quality of its technical documentation. Inaccurate, incomplete, out of date, or hard to use documentation can cost you customers, money, support time, and your reputation. I can create, update, and maintain all of your technical content, including:
Standard operating procedures
Business recovery procedures
Embedded user assistance/help
Quick reference materials/job aids
Developer guides for APIs and SDKs
Web site content
Content management systems/knowledge bases
Technical Publications Management Consulting
Not sure how to set up a technical publications team, or if you need a full-time writer or just a contractor? I can do a needs assessment, make recommendations, and even help you interview, hire, and train a staff, and establish the publications standards and practices that ensure success.
I can also evaluate your technical publications. As a trained lead judge in many Society for Technical Communication publications competitions, I can point out both strengths and weaknesses and provide detailed suggestions for improvement, to lower technical support costs, and attract and retain clients. And I can help implement the suggestions as well.
An editor is often the 'invisible hand' that turns mediocre writing into a polished, accurate, professional finished product – that represents your business in the best possible way. Let me make sure your written materials, whether it's technical documentation, marketing collateral, web site copy, or a book, are as good as they can be.
You know how costly mistakes can be to your business. The consequences can be both reputational and financial. Making sure your written materials are properly proofread and error-free is an investment that pays off. Let me help you guarantee you get a full return on that investment.
Good marketing collateral can mean the difference between whether or not you close a sale. Whether it's web site copy, product data sheets, brochures, blog posts, or white papers, their ability to clearly inform and persuade your potential customers is crucial. Need some help defining your marketing approach? I can help you develop a comprehensive marketing plan as well.
Getting your company and its products and services written and talked about by traditional media outlets is one of the best ways to promote them. A well-written, timely news release or press kit to targeted media can help set you apart from your competition.
Whether it's Facebook, Twitter, Instagram, YouTube, or other channels, social media is a critical communication method for many businesses. I've been using them for years to get results for the organizations I work with.
A well-trained team is a team that produces excellent work in accordance with best practices. Have a group or someone (maybe it's you) that's new to a writing role who needs help getting up to speed? Would you like to improve the quality of the documents your technical staff creates?
I have created and taught classes in corporate, university, and continuing education environments on the following subjects, which can also be delivered as one-on-one coaching sessions for a single individual.
Resume/LinkedIn Profile Writing
Whether you need to create a resume, LinkedIn profile, or cover letter from scratch, update an existing one, or optimize your current one, I can help. I've helped people in various professions and industries transform their personal career brand into one that gets noticed, and produces results. I also offer my expertise in optimizing LinkedIn profiles as a two-hour course at local adult education programs.