Year-End Communication Evaluation and Planning
It’s the fourth quarter of the year. For most businesses and organizations, it’s time to take stock of the year that’s almost over and start planning for the next year.
When it comes to your communication efforts, think about what you did this year and how it worked. What will you do again next year, and what will you not repeat? What new ideas would you like to try? And, what do you still need to communicate to your customers or members/supporters/donors before the year ends?
For my non-profit clients, the fourth quarter is typically a key time to reach out as people begin to think about their end of the year charitable donations. For many businesses and some non-profits as well, the end of the year is a time of offering discounts on certain products and services before the year ends, or early-bird specials for next year.
And by all means, make sure you create your communication plan for 2021 in the coming weeks, so you’re being proactive rather than reactive when January 1 sneaks up on you right after the holidays.
Planning ahead means not only setting the communication goals, but budgeting and scheduling them as well. Need more resources to get some of those goals completed by the end of this year, or next year? I may be able to help.
Here’s a helpful article on how to create an effective annual communication plan: